Market Research

In recent years, the landscape of research has begun to shift—quietly but decisively. While big data and quantitative metrics have long...

The qualitative research software market is growing fast—but 68% of researchers still say they’re dissatisfied. A major survey reveals the core frustrations: clunky interfaces, weak AI, poor collaboration tools, and a disconnect between theory and software. This isn’t just a critique. It’s a call for a new generation of tools—ones that respect the researcher’s time, support real methodologies, and meet the demands of modern, multilingual, collaborative work.

As qualitative research becomes central to decision-making, the pressure is on: platforms must evolve—or be left behind. AI integration, seamless interoperability, real-time collaboration, multilingual support, and built-in methodological guidance are no longer optional—they’re essential. Tomorrow’s tools must be smart, scalable, and deeply human-centered. For developers, funders, and innovators, this is more than a checklist—it’s a blueprint for the future.

With the market for qualitative research tools racing toward $1.7 billion by 2028, the real question is why. From the explosion of unstructured data to the rise of global collaboration and AI-powered insight, seven key drivers are reshaping how we understand human experience and decision-making. Qualitative research is no longer niche—it’s essential. And the tools that rise with it must be smarter, faster, and more connected than ever.